Redefining the Roots Welfare Association

An initiative by Tale of a Trend

A concept by Mehak Gulati

Redefining the Roots Welfare Association is a voluntary organisation dedicated to preserving, promoting and celebrating India’s heritage through handlooms, handicrafts, traditional textiles, arts, literature, films, education and community engagement.

By creating meaningful platforms for youth participation, cultural exchange and cross-cultural dialogue, the organisation seeks to strengthen connections with India’s national identity and diverse traditions.

Aims and Objectives

Promote National Heritage: To foster the spirit of Indian traditional textiles, handlooms, and heritage amongst students, youth, and the diplomatic community, advancing the Make in India (Swadeshi Movement) and Vasudhaiva Kutumbakam (World is one family) initiatives highlighted by the Honourable Prime Minister.
Cultivate Cultural Entrepreneurs: To build cultural entrepreneurs by mentoring youth across India’s diverse heritage- encompassing traditional textiles, handlooms, handicrafts, literature, poetry, folk arts, music, culinary expressions, traditional wellness and heritage tourism- through capacity building and live experiential curation.
Drive Cultural Diplomacy: To build a robust platform for cross-cultural exchange, cultural diplomacy, and international collaboration with different countries.
Empower Artisans: To curate a structured platform for artisans, craftsmen, weavers, and designers to showcase their product, craft and skill, generating revenue and livelihood opportunities.
Ensure Inclusivity: To establish a dedicated platform for specially-abled and differently-abled individuals to showcase their skills and generate livelihood opportunities.
Promote Sustainability: To promote sustainable fashion and eco-friendly practices in the development of textiles, apparel and traditional crafts.

Thus, carrying forward the goal of “Atmanirbhar Bharat”, encouraging National pride and Economic Independence!

The Governing Body

Directors

Mehak Gulati- Founder, Tale of a Trend | Heritage and Handloom Curator | Cultural Showcase and Runway Director | Cultural Diplomacy Strategist | Youth Mentor | Designer |
Rashmi Gulati- Sociopreneur

Advisory Board

Dr. Mona Suri– Associate Professor & Academic Vice President at Fashion Designer Royal University for Women, Bahrain; Former Reader at Lady Irwin College, Principal Fellow of Higher Education Academy, UK)
Mr. Shrivardhan Trivedi- Actor, Anchor- Sansani, ABP News; Limca & India Book of Records Honoree
Mr. Sandeep Kumar– Corporate Lawyer

Executive Council

Dr. Nidhi Gupta- Assistant Professor, Fabric and Apparel Science, Lakshmibai College, University of Delhi
Mr. Bhuvan Verma– Music Producer and Film Production Professional
Mr. Rahul Dabas– Senior Correspondent, News Nation
Ms. Tamanna Paul- Fashion Designer
Ms. Simmi Sharma- Designer and Draping Artist
Mr. Dhruv Jain- Event and Content Manager